How to Prequalify Real Estate Prospects
It’s no surprise to you that being able to stand out as a realtor is one of the biggest challenges in the real estate field. Most of the initial competition happens before you even meet a potential client. So, how do you set yourself apart immediately, before any face-to-face interaction happens? It’s all in the bio! A great realtor bio will grab attention and build connections with clients who will love to work with you.
Let’s look at 3 important things to include in your realtor bio that will make buyers and sellers excited to reach out and work with you.
Establish authority in your field.
We’ll start with the most obvious part of the bio – telling people why you’re good at what you do. You want to build trust quickly and prove that you are a real estate pro. Show that you are capable and confident, but don’t overdo this part. You don’t want to end up with bulky paragraphs talking about yourself and your accomplishments.
Instead, get straight to the point, make it clear, and make it quick. Giving specific examples of achievements is a great way to show authority without going on and on about yourself.
Emphasize the value you offer clients.
Most realtors get too wrapped up in talking about themselves, but the part that’s really going to win people over comes from talking about your potential client. Once you establish authority, tell the reader why they should want to work with you. This is where it’s important for you to know who you want to work with, and what their specific needs are.
Once you know who you’re speaking to, you can appeal directly to their needs by highlighting the benefits they will get from working with you. What value do you offer the client directly? Be specific and clear, as if you’re speaking directly to your ideal client.
Show your personality.
Your bio tells people what it’s really like to work with you. What you say is important, but how you say it is just as important. Give people the feel of who you are, how you work, and what makes you different from others.
Ask yourself how you want future clients to feel while working with you – or even better – ask what past clients have felt through the process of working with you. Getting feedback from past clients can help drive home what you should highlight for future clients.
At VRM Real Estate Alliance, we offer tailor-made solutions rooted in industry expertise to help you stand out and appeal to the needs of each client. Find out more here.
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