How to Prequalify Real Estate Prospects
Marketing Tools for Real Estate Agents and Brokerages
As a realtor, you have one of the most fun jobs ever. After all, you get to help people buy and then live in their dream homes… and what’s better than that?! However, there are a lot of realtors out there, and a lot of them are really, really great at what they do. The key to standing out? Making sure that you have a really great marketing strategy that sets you apart and helps you build an audience who trusts you and believes in what you do.
Luckily, marketing has never been easier to do than it is now. Social media and the digital world makes advertising a lot more attainable… and a lot more effective. While advertising used to mean that you’d have to purchase billboard space or ads in the newspaper, you don’t necessarily need to do that anymore.
Here are your top marketing tools as a realtor.
Create a website for your business
First things first? Create a website — like, yesterday. This doesn’t need to be a complicated thing, either. Just a simple landing page that gives prospective clients insight into your process, tells them a little more about you, showcases some current listings, and provides contact info is really all you need. We also love recommending that you publish consistent content (like blogs) to keep your website fresh and SEO-friendly.
Take advantage of social media
Social media is really the most impactful marketing tool you have — and it’s free! People turn to social media to do everything from connect with others to find services, and you have the really unique opportunity as a realtor to pop up right in that overlap. If you can build a social media presence that’s equal parts engaging and informative, you can connect with new people and show off your own excellence for those looking for realtors.
Be an email marketing superstar
Email marketing offers you so many opportunities for marketing your business and services, whether it’s the ability to connect with people on a more personal level or it’s the ability to segment your audience and really tailor down your marketing. You can start slow here (think: weekly or monthly newsletters that spotlight current listings) and slowly build your email marketing up to a more robust level.
Set yourself apart with photos and videos
One of the best ways to market your own real estate business is to market your listings beautifully — and that’s why it’s so important to set yourself apart with really excellent photos and videos. Consider enlisting a professional photographer and styling team to photograph your listings, and also play with things like video and drone footage to showcase the homes you’re selling. (Psst… this is a great way to elevate your social media presence, too!)
Partner with community members
As a realtor, you’re usually selling homes and apartments in one particular area — so why wouldn’t you take every opportunity you have to further connect with that community? Nothing better. Whether it’s sponsoring schools or joining in on community events, just make it a focus for your real estate business to get involved. When you can do this, you’ll consistently pop up in people’s minds as a realtor who *actually* cares for the community they’re selling in, and that matters. A lot!
We know that being a real estate agent means that you’re wearing a lot of hats, all the time — and that’s why building a network is so valuable. At VRM Real Estate Alliance, we’re here to give you every ounce of real estate expertise we have, courtesy of our network of partners and solutions. Find out more here.
The Importance of a Great Vendor Network as a Realtor When you think about the most important pieces of the puzzle as a realtor, you